The ultimate brand workshop template.

A curation of brand activities built into one collaborative workshop.

3.3k DOWNLOADS

Trusted with brands across the globe

PlayStation GearJ Sykes and SonsDestinology TravelMoove by Uber
World Health OrganisationSmile Makers
Open Fortune
MoneyPlusTriumph MotorcyclesPrincipality
PlayStation GearJ Sykes and SonsDestinology TravelMoove by Uber
World Health OrganisationSmile Makers
Open Fortune
MoneyPlusTriumph MotorcyclesPrincipality

The ideal place to start for any brand.

There are tonnes of resources online to learn from about branding exercise but it’s easy to get lost. This workshop template is designed to house everything you need to kickstart a branding process, focusing on what matters most.

STRATEGY

Be unique to your customers.

It’s easy to tell consumers how different you are to competitors, but can you back it up? What exactly sets you apart? Some activities in this workshop will help you define your brand strategy.

Brand strategy diagram showing the sweet spot we are targeting for brand positioning. The digram is a ven diagram showing three circles: What your customers want, What you do best and what your competitors do best. The ideal target is in-between What you do best and what your customers want.
Brand communication. This is an example of the Brand Golden Circle, focusing on What you do as the outer circle, moving inwards to seek How you do it, and at the centre of it all, Why you do what you do.

COMMUNICATION

The almighty golden circle.

Focusing on the key aspects of your brand, we can look at the What you do, How you do it and Why you do it. These traits will help us define how you communicate with your consumers.

PERSONALITY

Fine-tune the brand persona.

Think of your brand like a person. As a consumer, how does your brand approach, speak, react, or inform them. Activities in this workshop will help fine-tune how you speak.

This graphic is an illustration to represent fine tuning a brand, by using sliders to tweak the attributes and personality.
Positioning a brand on the market landscape. This graphic is an example of a diagram of how to place a brand on a chart alongside competitors.

POSITIONING

Find a place on the landscape.

Where do you want to be seen on the landscape compared to your direct/indirect competitors? Place them in a visual diagram and work out exactly what can set you apart from them.

How to run a brand workshop.

OUR WORKSHOP GUIDE

If you’re looking for a guide or general hints and tips, head over to our ‘Guide’ page for more information and a step-by-step walkthrough of hwo to run a brand workshop.

Note* The workshop does also come with directions provided within the whiteboard space, so you will never feel lost or on the spot.

Read our guide

ABOUT

Built, trialled and proven successful.

This brand workshop is built by Simon Fairhurst, from experience of running client workshops over the duration of 15 years and working with key brands such as PlayStation, Ascot, O2, Triumph, Principality, and many more.

Every activity in this workshop has been trialled and tested throughout the years and ran by multiple brand designers, strategists, copywriters and more and has always proved useful and valuable to clients.

With this in mind, Simon built a one-for-all style workshop to help anyone kick start a solid successful branding project.

Learn more
Simon Fairhurst is the creator of BrandBench.

REVIEWS

Join 3.3k+ designers already using this template.

Our free and PRO versions of the brand workshop template have had a lot of love already since we released it to the world. Here's some of the feedback we've received so far…

Frequently asked questions.

I've never hosted a brand workshop?

The Brand Workshop template is equipped with step-by-step instructions for every activity. All activities within these workshops are super simple and collaborative. 

If you are still feeling anxious about the workshop, we have also written a guide on our website to walk you through how we orchestrate a brand workshop.

How long does the workshop take?

Every brand workshop is different depending on criteria. You may find you wont need to always run every single task in this workshop template. You should use it as a pick-and-mix and use only activities you think are necessary for the brand you are working with.

Alongside this, every client is different too. Some may have instant answers, some may have to think about the question or discuss out loud to get the answers we need. This is all part of hosting a completely collaborative workshop.

From experience we have found these types of workshops to run anything between 2-6 hours.

How much can I customise the template?

Every workshop in this template is customisable. You can add, remove, edit and play around with the template whichever way you like.

Do I need to be an expert in Figma/FigJam?

No. FigJam is another online whiteboard tool just like Miro, Mural, etc. Everything is designed to be super simple to use, with no fuss.

Do I need a paid FigJam account?

Figma/FigJam may change their payment/access rules over time, but as for now, even with a free FigJam account you should be able to use this workshop in your 'Drafts'.